Titlebook: Business in a Virtual World; Exploiting Informati Fiona Czerniawska,Gavin Potter Book 1998 Palgrave Macmillan, a division of Macmillan Publ

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Zero-based Physical Budgetingto the virtual domain, by converting a physical process into information. We believe that all industries (see below) will be subject to this type of revolutionary change, and that those organisations that embrace these changes will prosper and those that do not will fail. The subject of this chapter

匍匐前进

Electronic Commerceombarded almost daily with articles extolling the virtues of the Internet as a way of doing business – that 30–70 million on-line users are beginning to constitute a viable on-line market. You are encouraged to build your own on-line presence now, in order to be sure of addressing this market in the

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Getting the Foundations Right; software applications are continuing to make our existing hardware obsolete (as we write this book, continuous speech recognition is rapidly appearing as the next hardware-killing application); accommodating new users and responding to new competitors demand new technological changes; new methods

motivate

Virtual Marketing: the Economics of Difference, reduce the number of different customers, reduce the number of different markets in which the products were sold. Although this undoubtedly helped companies to increase their short-term profitability, this reduction in difference, and therefore reduction in customer choice, has turned out to be something of a blind alley.

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猜忌

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