Titlebook: Business for Sustainability, Volume I; Strategic Avenues an Demetris Vrontis,Alkis Thrassou,Evangelos Tsoukato Book 2023 The Editor(s) (if

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An Overview of Business for Sustainability: Strategic Avenues and Managerial Approaches,wards protecting the environment as well as fulfilling economic objectives. In this chapter, an overview of strategic avenues and managerial approaches is disclosed, towards achieving sustainable business development.

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Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices,d not affect the indirect and direct relationships. This study demonstrates the need for corporations to manage their communications regarding their sustainable business practices to ensure consumer support.

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Cause-Related Marketing and Philanthropy at Times of Crisis and Increasing Digitisation,d to charitable giving. Lidl’s brand and reputation have been enhanced, whereby, the retailer is able to measure this success through metrics and analytics in a systematic and institutionalized manner. Also, digitization opens up new dimensions and measurable results to cause-related marketing.

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