| 期刊全称 | Business and Social Media in the Middle East | | 期刊简称 | Strategies, Best Pra | | 影响因子2023 | Nehme Azoury,Lindos Daou | | 视频video | | | 发行地址 | Discusses the effectiveness of Western organizations’ social media strategies in the Middle East.Provides a comprehensive analysis of the rise of social media in the MENA region and the often- neglect | | 图书封面 |  | | 影响因子 | .This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. .. ..Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media. . | | Pindex | Book 2020 |
The information of publication is updating
|
|
发表于 2025-3-21 17:03:18
