| 期刊全称 | Business Strategy in the Online Industry | | 期刊简称 | Market and Network S | | 影响因子2023 | Christian Göttsch | | 视频video | | | 学科分类 | Internationalisierung und Management | | 图书封面 |  | | 影响因子 | "The Internet is like a 201‘00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. " (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic o | | Pindex | Book 2000 |
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发表于 2025-3-21 18:27:24
