期刊全称 | Business Strategies and Competitiveness in Times of Crisis | 期刊简称 | A Survey on Italian | 影响因子2023 | Laura Gavinelli | 视频video | | 图书封面 |  | 影响因子 | .This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, .BusinessStrategies and Competitiveness in Times of Crisis. goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement.Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges. . | Pindex | Book 2016 |
The information of publication is updating
|
|