期刊全称 | Business Research Methodology | 期刊简称 | Research Process and | 影响因子2023 | Sergey K. Aityan | 视频video | | 发行地址 | Presents the major research processes and methods used in business research.Features multiple and exhaustive examples illustrating the material and helping in the learning process.Features questions a | 学科分类 | Classroom Companion: Business | 图书封面 |  | 影响因子 | .This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.. | Pindex | Textbook 2022 |
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