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Titlebook: Business Relationships for Competitive Advantage; Managing Alignment a Andrew Cox,Chris Lonsdale,Glyn Watson Book 2004 Palgrave Macmillan,

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期刊全称Business Relationships for Competitive Advantage
期刊简称Managing Alignment a
影响因子2023Andrew Cox,Chris Lonsdale,Glyn Watson
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图书封面Titlebook: Business Relationships for Competitive Advantage; Managing Alignment a Andrew Cox,Chris Lonsdale,Glyn Watson Book 2004 Palgrave Macmillan,
影响因子This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
Pindex Book 2004
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Book 2004perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, u
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from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in p
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Current Approaches to the Analysis of Business Relationshipshose purpose (at least theoretically if not always in practice) is to maximise the returns for their shareholders or owners. While this activity may sometimes involve individuals acting as buyers from, and suppliers to, business organisations the primary focus is on buying and selling relationships between organisations.
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