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Titlebook: Business Practices in Emerging and Re-Emerging Markets; Satyendra Singh Book 2008 Satyendra Singh 2008 business ethics.China.Emerging Mark

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发表于 2025-3-21 18:48:02 | 显示全部楼层 |阅读模式
期刊全称Business Practices in Emerging and Re-Emerging Markets
影响因子2023Satyendra Singh
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图书封面Titlebook: Business Practices in Emerging and Re-Emerging Markets;  Satyendra Singh Book 2008 Satyendra Singh 2008 business ethics.China.Emerging Mark
影响因子This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
Pindex Book 2008
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发表于 2025-3-21 23:01:56 | 显示全部楼层
Lecture Notes in Computer Sciencehoices about wine drinking, which is a recent phenomenon in Indian culture. The implication for managers is that they should be able to assess effectiveness of the components of attitude and market the product in the context of evolving culture and thus position the wine accordingly in the market.
发表于 2025-3-22 00:35:33 | 显示全部楼层
Business Orientation, Brand Image, and Business Performancerformance. In local firms, none of the components of business orientation contribute significantly to brand image; however, a significant positive association between brand image and business performance was observed. The chapter discusses the results and proposes implications for the managers and researchers.
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Attitude of Indian Consumers toward Wine: Pleasure versus Prescriptionhoices about wine drinking, which is a recent phenomenon in Indian culture. The implication for managers is that they should be able to assess effectiveness of the components of attitude and market the product in the context of evolving culture and thus position the wine accordingly in the market.
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Lecture Notes in Computer Sciencesing female allure, whereas non-Western advertisers are creative by using graphical designs. One major implication of the study is that managers can no longer rely on female allure when conveying creativity in advertisements in the non-Western culture. Instead, focus of the advertisement should be on the product and its utility only.
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Performance Measurements of the International Joint Ventures in an Emerging Markete strategies of the IJVs. The factors are generally divided into internal and external factors. The internal factors include agency, control, strategy, technology, and transaction costs whereas the external elements include culture and society, economy and market size, government and politics, industrial structure, and resources.
发表于 2025-3-23 08:35:18 | 显示全部楼层
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