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Titlebook: Business Partner Management; Successfully Managin Klaus Krause,Tobias Schnitzler Book 2022 The Editor(s) (if applicable) and The Author(s),

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Yungeng Zhang,Yuru Pei,Hongbin ZhaThis chapter describes in detail which goals modern partner management pursues, which terms and methods are used for this purpose, and which structures can be followed for implementation.
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Zihao Liu,Ruiqin Xiong,Tingting JiangEveryone has interests that they pursue more or less actively. In the business world, a company’s interests follow from its business purpose and guide its actions. How does one deal with the different interests that inevitably clash when two companies want to form a partnership? The chapter answers these questions and more.
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Interest ManagementEveryone has interests that they pursue more or less actively. In the business world, a company’s interests follow from its business purpose and guide its actions. How does one deal with the different interests that inevitably clash when two companies want to form a partnership? The chapter answers these questions and more.
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