Titlebook: Business Governance and Society; Analyzing Shifts, Co Rajagopal,Ramesh Behl Book 2019 The Editor(s) (if applicable) and The Author(s), unde

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Daniele Camboni,Christof Schmiddian average GSDP growth of 4.74 on 2004–2005 prices (updated 19 August 2015 by Ministry of Statistics and Programme Implementation, Govt. of India). The region has almost 30% tribal population (27.27%, according to the 2011 census). The growth of the region depends largely on tribal population. The

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Daniele Camboni,Christof Schmidcontinuously being influenced by a bombardment of data and information being shared via social networking sites (SNSs). Consumer behavior is potentially swayed by the content and tone of the word-of-mouth occurring via social media; in fact, brand loyalty can be effectually persuaded, whilst consump

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Daniele Camboni,Christof Schmidt least one social media account. Recently, researchers have started to explore how consumers behave in this new digital environment and how that behavior is different from that in the physical world. This chapter reviews and organizes the academic literature on this topic. Authors then propose an i

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