Titlebook: Business Despite Borders; Companies in the Age Santiago Iñiguez de Onzoño,Kazuo Ichijo Book 2018 The Editor(s) (if applicable) and The Auth

colloquial

The Global Expansion of Televisa,ident of Televisa in 1997 and until he stepped down as its CEO at the end of 2017—the company has followed different foreign entry strategies, such as strategic alliances, joint ventures, and international acquisitions to expand the reach of its content to new markets. Currently, the company distrib

Aerate

How Technogym Created the Wellness Industry,Technogym stakeholders is “The Wellness Company.” Its founder, the Italian entrepreneur Nerio Alessandri, has transformed a startup based on fitness equipment into an international and competitive business, always convinced that “dream, vision, work, desire and effort have been the fundamental ingre

Ordnance

epicardium

Consensus

Incorruptible

放肆的你

Innovation Beyond Technology: Unilab,ces to set market standards and define trends in industry innovation. This leaves local players in expansion limbo; once they implement innovation initiatives to “catch up” with MNC leaders, the market would have been flooded by similar offerings, leading to small-scale competition among laggards, w

破译密码

自由职业者

General Motors: Globalization, Disruption, and Sustainability,icient cars to the US. That, along with a global recession and credit crisis, nearly killed the company. Now it is confronted with the threat of disruption from not one source but from many—autonomous vehicles, electrification, and ride sharing..This chapter considers the ongoing story of the iconic

深渊

Unconventional Internationalization of Huawei: The Role of Core Values,ogy and brand upgrade. The chapter starts with a brief introduction of Huawei. The main body of the chapter first examines the manifestation of its core values, namely “staying customer-centric” and “inspiring dedication”. We then discuss how core values support the strategy implementation of Huawei