期刊全称 | Business Analytics | 期刊简称 | Data Science for Bus | 影响因子2023 | Walter R. Paczkowski | 视频video | | 发行地址 | Uses case studies to illustrate concepts.Presents examples using Python in the context of Jupyter notebooks with Programming Literacy examples.Features appendices with technical details | 图书封面 |  | 影响因子 | .This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:..1. statistical, econometric, and machine learning techniques;..2. data handling capabilities;..3. at least one programming language...Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.. | Pindex | Book 2021 |
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