期刊全称 | Business Advancement through Technology Volume I | 期刊简称 | Markets and Marketin | 影响因子2023 | Alkis Thrassou,Demetris Vrontis,Evangelos Tsoukato | 视频video | | 发行地址 | Examines the link between technology, innovation and sustainability.Considers the impact of technology on individual environmental bubbles, such as family businesses, SMEs and start-ups.Offers an inte | 学科分类 | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Bus | 图书封面 |  | 影响因子 | This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers. | Pindex | Book 2022 |
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