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Titlebook: Business Advancement through Technology Volume I; Markets and Marketin Alkis Thrassou,Demetris Vrontis,Evangelos Tsoukato Book 2022 The Edi

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发表于 2025-3-21 18:24:02 | 显示全部楼层 |阅读模式
期刊全称Business Advancement through Technology Volume I
期刊简称Markets and Marketin
影响因子2023Alkis Thrassou,Demetris Vrontis,Evangelos Tsoukato
视频video
发行地址Examines the link between technology, innovation and sustainability.Considers the impact of technology on individual environmental bubbles, such as family businesses, SMEs and start-ups.Offers an inte
学科分类Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Bus
图书封面Titlebook: Business Advancement through Technology Volume I; Markets and Marketin Alkis Thrassou,Demetris Vrontis,Evangelos Tsoukato Book 2022 The Edi
影响因子This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.
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发表于 2025-3-21 21:20:08 | 显示全部楼层
-Algebren und Borelsche Mengen,Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.
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Book 2022non, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools
发表于 2025-3-22 10:02:27 | 显示全部楼层
-Algebren und Borelsche Mengen,ing. Not many studies have been conducted to understand the implications of adopting AI-PRM system. In this context, the objectives of this study are to understand the role of AI-PRM in digital transformation of the organisations and how this integration can optimize the business operations.
发表于 2025-3-22 16:23:17 | 显示全部楼层
-Algebren und Borelsche Mengen,ur, Pilibhit, Rampur). Out of 215 responses 168 responses were fit for the research study. Data is analysed using descriptive statistics and Multiple regression model for finding out the impact of various factors on the mobile banking adoption in rural banking customers.
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发表于 2025-3-22 21:38:26 | 显示全部楼层
https://doi.org/10.1007/b137969ng habits, from meeting in person to meeting online, of lying habits and trust propensity. It links digitalisation in dating practices to research about interpersonal trust propensity, negotiation, culture and ethical decision-making.
发表于 2025-3-23 04:39:41 | 显示全部楼层
Uwe Storch,Hartmut Wiebe,Claas Beckerecently assumed, there still remain several issues of ethical nature. This study, after a brief introduction to neuromarketing research, is focused on the theme of its ethical sustainability, proposing some possible solutions, with specific examples in the field of wine marketing.
发表于 2025-3-23 08:49:07 | 显示全部楼层
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