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Titlebook: Building Great Customer Experiences; Colin Shaw,John Ivens Book 2002 Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 b

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发表于 2025-3-21 18:16:08 | 显示全部楼层 |阅读模式
期刊全称Building Great Customer Experiences
影响因子2023Colin Shaw,John Ivens
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图书封面Titlebook: Building Great Customer Experiences;  Colin Shaw,John Ivens Book 2002 Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 b
影响因子This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
Pindex Book 2002
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发表于 2025-3-21 20:15:09 | 显示全部楼层
The physical customer experience,y that differentiating on the physical is no longer a sustainable business strategy? It has been for centuries, from the times when blacksmiths made suits of armour for King Arthur and his Knights of the Round Table; to the time when bartenders sold whiskey in saloons in the Wild West; to today, buy
发表于 2025-3-22 02:26:49 | 显示全部楼层
The emotional customer experience,boyfriend or girlfriend and the ‘puppy love’. How did that feel? Exciting? Were you infatuated, exhilarated? Then think of the day you broke up, and you thought the world was at an end. Think of the day you were promoted at work; how pleased and proud you were. Think how you were bursting to tell yo
发表于 2025-3-22 06:39:39 | 显示全部楼层
The effect of organization, multi-channels and moments of contact on the customer experience,found fossils of extinct animals that were similar to modern species. In the Galapagos Islands in the Pacific Ocean he noticed many variations among plants and animals of the same general type as those in South America and other parts of the world. Upon his return to London, using his notes and spec
发表于 2025-3-22 09:34:28 | 显示全部楼层
发表于 2025-3-22 14:29:02 | 显示全部楼层
People: a key differentiator,perience would be great all the time!’? There are some people who are just naturally good with people. These people are able to make you feel like a king. They make you feel that you could tell them all your troubles and they will make them disappear. You trust these people implicitly. You know they
发表于 2025-3-22 18:00:00 | 显示全部楼层
The massive impact of leadership and culture on the customer experience,d providing a well managed, secure, well organized and inspirational environment, there is no customer experience. There can be all sorts of components to leadership, but one part of leadership is having very clear values and very clear ideas about what is important. The second part is looking after
发表于 2025-3-22 23:13:12 | 显示全部楼层
The customer experience is the embodiment of the brand,air in that tyre.’ I said, ‘Yes, I think I have got a puncture.’ Tongue in cheek he said, ‘What, with a BMW!’ In a funny sort of way that sums up the image that we portray that our cars are completely bulletproof. Of course, that means people’s expectations are always very high. It’s what brings peo
发表于 2025-3-23 03:09:02 | 显示全部楼层
,Managing your customer experience: the Customer Experience Pyramid™,aving things to chance. Ask them if they have a style of play, a plan for each game, tactics they deployed to win a game. Of course they do. Ask any military leaders if they spend time thinking and planning a battle before engaging in it, breaking down the strategic objectives into the elements that
发表于 2025-3-23 06:42:07 | 显示全部楼层
Measuring your customer experience, we are probably the only car manufacturer that doesn’t. There is a very real point of philosophy behind that which is that even researching a customer’s experience is a contact with the brand. If you have a survey where people fill it in and get nothing back from their investment, then you have act
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