Titlebook: British and American Musical Theatre Exchangesin the West End (1924-1970); The “Americanization Arianne Johnson Quinn Book 2024 The Editor(

Commonplace

,Aber bitte mit Sahne – der Bonus,reception history of each of these works demonstrates the complexity of London theatre in the first half of the twentieth century and its increasing reliance upon large-scale American popular works challenging the commercial success of British musical theatre.

Glycogen

发酵

https://doi.org/10.1007/978-3-322-91457-6ship records and public dialogue. The British storyline presented through American eyes raised questions about the role of American theatre at the Lane and in London as a whole. As we will see, the “safe” commercial choice of an American musical import proved to be a liability for Lane management and their shareholders.

Ligament

,Marketing: Der Königsweg zu mehr Umsatz,assimilation of the American musical into British culture. The British theme and the star-studded cast of Lerner and Loewe’s reworking of George Bernard Shaw’s . (1913) brought in audiences in droves, even sparking a black market for tickets.

有说服力

,Operatives Marketing für Profis,American theatre, the end of British theatrical censorship in 1968, and the formation of the National Theatre. As we will see, the once singular Drury Lane hit that provided programming and financial gain for the Lane and its shareholders was now a global icon that benefited from American imports.