Titlebook: Brands and Cultural Analysis; Arthur Asa Berger Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive license to Spri

奇怪

Japan as a Brandm is one of the largest industries in the world, if not the largest. It is a $7.6 trillion industry. Japan is working hard to attract more international tourists, who are put off by Japan’s reputation as being an expensive place to visit, though there are many other countries that are much more expe

Melanocytes

Dri727

平息

Brand Discoursey focused only on language use but has evolved and now deals with images and sound as well. The language used in an interesting advertisement, for Hydracel moisturizer, is analyzed, in considerable detail, to show how the writer of this advertisement used metaphor to make an argument and convince re

PANIC

Mythology and Brandserstand the mythic dimensions of the Harley-Davidson motorcycle company, suggesting it is connected to the myth of Hades. We show this by using my “myth model” in which various aspects of myths, as they inform psychoanalytic theory, historical experience, elite culture, popular culture, and everyday

不愿

一起

https://doi.org/10.1007/978-1-4899-2379-0cult brands, like Apple and Harley-Davidson. I also offer an example of what I call a “myth model” and use it to explain how myths may play a role in our decisions to purchase this or that brand of an object.

讨好女人

用树皮

Figs. 148 - 186, Tables 25 - 38,, which is developed by the way they advertise themselves and, more recently, in the way they design their ships. Some cruise lines charge $1000 for a ten-day cruise and others charge $8000 for a ten-day cruise on a luxury line.

起草

Figs. 148 - 186, Tables 25 - 38,to discussion of religions as brands and brands as religions. Changing brands of smartphones from Android to Apple is, I suggest, similar to being converted to a new religion. I conclude with a comparison of Harley-Davidson rallies and religious festivals, which reinforce the attachment of attendees to their consumer cults.