Titlebook: Branding: A Key Marketing Tool; John M. Murphy (Chairman) Book 1987 John M. Murphy 1987 brand.branding.marketing.service

墙壁

H.-M. Cheng,L. Garrido,E. Brown,J. B. AguayoMuch of this book is about the development and protection of global brands. However, it is important to recognise that at the present time most brands are not world brands at all — they are national brands that occupy a particular local niche and function only in their home markets. Such local brands fall into two categories:

怪物

高兴一回

P. Kneschaurek,H. Kett,C. Prüll,A. BreitAs noted in earlier chapters, several trends external to the branded goods industry are likely to have an important impact upon its development: the increased globalisation of industries and products, the advent and growth of the services industry and, particularly in advanced Western societies, a move awav from manufacturing industry.

针叶树

黄瓜

Developing New Brand Names,The brand name performs a number of key roles:

parasite

The Wide World of Branding,Much of this book is about the development and protection of global brands. However, it is important to recognise that at the present time most brands are not world brands at all — they are national brands that occupy a particular local niche and function only in their home markets. Such local brands fall into two categories:

DAMP

Organising for New Product Development,The discipline of management teaches us that we need to follow a definite sequence of steps for the successful completion of any human endeavour. These steps are:

现实

The Future of Branding,As noted in earlier chapters, several trends external to the branded goods industry are likely to have an important impact upon its development: the increased globalisation of industries and products, the advent and growth of the services industry and, particularly in advanced Western societies, a move awav from manufacturing industry.

Dislocation

Mindfulness