| 期刊全称 | Branded Component Strategies | | 期刊简称 | Ingredient Branding | | 影响因子2023 | Stefan Worm | | 视频video | | | 发行地址 | Ingredient Branding in B2B Markets | | 图书封面 |  | | 影响因子 | .In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.. | | Pindex | Book 2012 |
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发表于 2025-3-21 16:48:28
