Titlebook: Brand Strength; Building and Testing Martin G. Walser Book 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 Markenau

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Brand strength formation,er, 1993/1998; Aaker, 1991; Farquhar, 1990; Barwise, 1993; Rossiter/Lawrence, 1993), the corresponding discussion of promising means to build a strong brand, as well as an assessment of the relative importance of these inputs, most of the time is neither systematic nor supported by empirical testing.

IDEAS

Gas Processes, ∇. is the gradient in position space, ∇. is the gradient in momentum space, and .. is the rate of change in . due to collisions. Noting that .̇ = -∇.φ, we may write Eq. (3–3) in Cartesian coordinates as .where denotes the first derivative with respect to time.

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