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Titlebook: Brand Romance; Using the Power of H Yasushi Kusume,Neil Gridley Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited 20

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期刊全称Brand Romance
期刊简称Using the Power of H
影响因子2023Yasushi Kusume,Neil Gridley
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图书封面Titlebook: Brand Romance; Using the Power of H Yasushi Kusume,Neil Gridley Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited 20
影响因子For brands to succeed in a competitive environment they need to build a ‘loving‘ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
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https://doi.org/10.1007/978-3-662-62466-1Many men will, we think, recognize the following situation. You’re getting ready to go out when your wife or partner comes up to you with two dresses in her hand to ask which one you think is the best. For you, this is an irrelevant question because you know that the way you feel about her has nothing to do with the dress she chooses.
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https://doi.org/10.1007/978-3-662-62466-1Many years ago, Nintendo brought out a toy intended to measure the level of love. Because Yasushi could only vaguely remember it, he surfed the internet while writing this book and found it in the beforemario blog (at: ./2011/02/nintendo-love-tester-1969.html). It was explained as follows:
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Commitment 4: Understand , People ExperienceIn order to take a people-focused approach, it is essential for you to understand . people experience the events in their lives. Let’s start with the . definition of “experience”:
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Commitment 5: Measure and OptimizeMany men will, we think, recognize the following situation. You’re getting ready to go out when your wife or partner comes up to you with two dresses in her hand to ask which one you think is the best. For you, this is an irrelevant question because you know that the way you feel about her has nothing to do with the dress she chooses.
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