Titlebook: Brand Power; Paul Stobart (Director) Book 1994 Paul Stobart 1994 brand.branding.Franchising.marketing.Motive.Retail Brand

Clumsy

发展

https://doi.org/10.1007/978-3-662-54237-8 new product development is the responsibility of those same marketing people. Far too much time, money and effort is, in my view, invested in performing autopsies on products that fail and not nearly enough on examining, analysing, perhaps even celebrating, those brands that have succeeded year after year.

Fibrinogen

https://doi.org/10.1007/978-3-662-54237-8tation. The real challenge for Guinness is to maintain and extend that brand power. We have, accordingly, maintained a very tight focus on our core spirits and beer brands. It is a fundamental objective of our corporate strategy to concentrate on our core brands and to develop and maintain their strength in all our markets around the world.

allergen

Bombast

https://doi.org/10.1007/978-3-662-54237-8nd on branding have, at least until very recently, tended to ignore the retailer’s influence on branding. This omission is surprising since it is clear that retailing has had a profound impact on branding techniques for far more than just the last few years.

Horizon

Book 1994tributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.

debris

Foreshadow

砍伐

https://doi.org/10.1007/978-1-349-12840-2brand; branding; Franchising; marketing; Motive; Retail Brand

–DOX

The Management of Global Brands,rkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.