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Titlebook: Brand Medicine; The Role of Branding Tom Blackett (deputy chairman),Rebecca Robins (sen Book 2001 Tom Blackett and Rebecca Robins 2001 Adve

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发表于 2025-3-21 18:19:37 | 显示全部楼层 |阅读模式
期刊全称Brand Medicine
期刊简称The Role of Branding
影响因子2023Tom Blackett (deputy chairman),Rebecca Robins (sen
视频videohttp://file.papertrans.cn/191/190397/190397.mp4
图书封面Titlebook: Brand Medicine; The Role of Branding Tom Blackett (deputy chairman),Rebecca Robins (sen Book 2001 Tom Blackett and Rebecca Robins 2001 Adve
影响因子As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world‘s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Pindex Book 2001
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书目名称Brand Medicine影响因子(影响力)




书目名称Brand Medicine影响因子(影响力)学科排名




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书目名称Brand Medicine被引频次学科排名




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书目名称Brand Medicine读者反馈




书目名称Brand Medicine读者反馈学科排名




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R. T. Pardasani,P. Pardasani,A. Guptan functional rather than decorative, and limited to the communication of essential information. But with the increase in brands moving from Rx to OTC, the design of brand packaging will take on a new importance.
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978-1-349-42588-4Tom Blackett and Rebecca Robins 2001
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https://doi.org/10.1007/978-3-662-54234-7WordPerfect was the world’s favourite word processing program.
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R. T. Pardasani,P. Pardasani,A. GuptaAs we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.
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