| 期刊全称 | Brand Management | | 期刊简称 | An Introduction thro | | 影响因子2023 | Emmanuel Mogaji | | 视频video | | | 发行地址 | An accessible text for branding beginners that avoids technical jargon.Includes coverage of cutting edge issues and hot topics such as brand ethics, social media, brand love and brand hate.Equips stud | | 图书封面 |  | | 影响因子 | Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. .With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.. | | Pindex | Textbook 2021 |
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发表于 2025-3-21 19:17:22
