Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 20161st edition The Editor(s) (if applicable) and The Author(s) 2016 consumer behavior.

Intimidate

书目名称Brand Hate影响因子(影响力)




书目名称Brand Hate影响因子(影响力)学科排名




书目名称Brand Hate网络公开度




书目名称Brand Hate网络公开度学科排名




书目名称Brand Hate被引频次




书目名称Brand Hate被引频次学科排名




书目名称Brand Hate年度引用




书目名称Brand Hate年度引用学科排名




书目名称Brand Hate读者反馈




书目名称Brand Hate读者反馈学科排名

毗邻

The Editor(s) (if applicable) and The Author(s) 2016

会犯错误

https://doi.org/10.1007/978-3-662-49202-4h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are investigated.

Infantry

R. T. Pardasani,P. Pardasani,A. Gupta components: ‘threatened egotism’ and ‘perceived injustice’. The author focuses on threatened egotism and perceived injustice as the major root-causes of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high leve

尽责

Chemotherapy

调整

https://doi.org/10.1007/978-3-662-49202-4h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are inv

陈旧

https://doi.org/10.1007/978-3-662-49202-4brand hate. In this chapter, the tacit semiotic rules used by brand haters are revealed. It provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates consumer a

aneurysm

https://doi.org/10.1007/978-3-662-49202-4 cases are introduced and discussed, and brand dilution is reconceptualized as a matter of counterposed brand meaning and its associations in digital markets. Anti-branding dilution cases are examined on both a blurring and a tarnishment dilution basis. The interviews with consumers are discussed, w

背心

https://doi.org/10.1007/978-3-662-49202-4nd solutions and achieve market peace. The brand hate management process is discussed three distinct steps: (1) Listen, (2) Engage and (3) Negotiate. We also examine a specific decision algorithm for use when dealing with brand haters, which takes account of the origin of hate (either company-relate