| 期刊全称 | Brand Growth Barriers | | 期刊简称 | Identify, Understand | | 影响因子2023 | Ralph Krüger,Andreas Stumpf | | 视频video | | | 发行地址 | Presents the Brand Growth Barrier Model to systematically identify, understand, and overcome growth barriers.Case studies from well-known brands of different categories to clearly understand the under | | 学科分类 | Management for Professionals | | 图书封面 |  | | 影响因子 | How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. | | Pindex | Book 2013 |
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发表于 2025-3-21 19:53:29
