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派博传思国际中心 »期刊书目

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Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per

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发表于 2025-3-21 16:40:15 | 显示全部楼层 |阅读模式
期刊全称Brand Gender
期刊简称Increasing Brand Equ
影响因子2023Theo Lieven
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发行地址Enhances the brand personality equity model to include cross-cultural applicability.Discusses and seeks to define the terms ‘brand personality‘ and ‘brand equity‘.Establishes the link between a straig
图书封面Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per
影响因子.This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model..
Pindex Book 2018
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书目名称Brand Gender影响因子(影响力)




书目名称Brand Gender影响因子(影响力)学科排名




书目名称Brand Gender网络公开度




书目名称Brand Gender网络公开度学科排名




书目名称Brand Gender被引频次




书目名称Brand Gender被引频次学科排名




书目名称Brand Gender年度引用




书目名称Brand Gender年度引用学科排名




书目名称Brand Gender读者反馈




书目名称Brand Gender读者反馈学科排名




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978-3-319-86809-7The Editor(s) (if applicable) and The Author(s) 2018
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发表于 2025-3-22 02:32:39 | 显示全部楼层
Theo LievenEnhances the brand personality equity model to include cross-cultural applicability.Discusses and seeks to define the terms ‘brand personality‘ and ‘brand equity‘.Establishes the link between a straig
cinder
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任命
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发表于 2025-3-23 05:25:46 | 显示全部楼层
Yoshiyuki Kawazoe,Ryunosuke Notes Aaker and Joachimsthaler’s (Harvard Business Review 137–144, 1999) suggestion that global firms assess brand equity by assessing brand personality. The rationale behind the implementation of brand gender is the universality of gender perceptions. Psychologists sometimes assume that all cultures pe
FAWN
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发表于 2025-3-23 07:19:05 | 显示全部楼层
Kaolin group and related silicates,ne, masculine, and undifferentiated. Katz (The social psychology of female–male relations, Academic Press, Orlando, pp. 21–67, 1986) confirmed that an androgynous correlation has numerous benefits, such as increased adaptability to ambiguous settings. Likewise, a study by Bem (Journal of Consulting
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