期刊全称 | Brand Fans | 期刊简称 | Lessons from the Wor | 影响因子2023 | Aaron C.T. Smith,Constantino Stavros,Kate Westberg | 视频video | | 发行地址 | Reveals the cutting edge branding, value co-creation and customer engagement techniques professional sport employs.Highlights the agile and novel methods used to meet consumer expectation and cultivat | 图书封面 |  | 影响因子 | .Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, .Brand Fans .explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.. | Pindex | Book 2017 |
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