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Titlebook: Brand Fans; Lessons from the Wor Aaron C.T. Smith,Constantino Stavros,Kate Westberg Book 2017 The Editor(s) (if applicable) and The Author(

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期刊全称Brand Fans
期刊简称Lessons from the Wor
影响因子2023Aaron C.T. Smith,Constantino Stavros,Kate Westberg
视频video
发行地址Reveals the cutting edge branding, value co-creation and customer engagement techniques professional sport employs.Highlights the agile and novel methods used to meet consumer expectation and cultivat
图书封面Titlebook: Brand Fans; Lessons from the Wor Aaron C.T. Smith,Constantino Stavros,Kate Westberg Book 2017 The Editor(s) (if applicable) and The Author(
影响因子.Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, .Brand Fans .explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding..
Pindex Book 2017
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书目名称Brand Fans影响因子(影响力)




书目名称Brand Fans影响因子(影响力)学科排名




书目名称Brand Fans网络公开度




书目名称Brand Fans网络公开度学科排名




书目名称Brand Fans被引频次




书目名称Brand Fans被引频次学科排名




书目名称Brand Fans年度引用




书目名称Brand Fans年度引用学科排名




书目名称Brand Fans读者反馈




书目名称Brand Fans读者反馈学科排名




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2.2.1.2.3 Alkylradicals with 3R,ll as with like-minded fans. Attachment and passion grows commensurate with the contributions made. As a result, consumers convert themselves volitionally from sideline supporters to engaged co-creators of the brand’s identity and, therefore, its offerings.
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2.2.1.2.3 Alkylradicals with 3R,significance that goes far beyond a linear brand proposition. We show how the mature communication networks that have evolved around intersecting communities hold valuable lessons for all kinds of brands seeking improved identification.
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2.2.1.2.3 Alkylradicals with 3R,ing decisions, often including those enabling consumers to fluidly control their own content. Sport recognises that the best brands incorporate digital destinations as part of their value propositions.
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Pitch Partners: Customers as Players and Collaborators,ll as with like-minded fans. Attachment and passion grows commensurate with the contributions made. As a result, consumers convert themselves volitionally from sideline supporters to engaged co-creators of the brand’s identity and, therefore, its offerings.
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