期刊全称 | Brand Engagement | 影响因子2023 | Ian P. Buckingham | 视频video | http://file.papertrans.cn/191/190383/190383.mp4 | 学科分类 | International Political Economy Series | 图书封面 |  | 影响因子 | This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. | Pindex | Book 2008 |
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