Titlebook: Brand Choice and Loyalty; Evidence from Swiss Beat Meier Book 2020 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 Brand

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书目名称Brand Choice and Loyalty影响因子(影响力)




书目名称Brand Choice and Loyalty影响因子(影响力)学科排名




书目名称Brand Choice and Loyalty网络公开度




书目名称Brand Choice and Loyalty网络公开度学科排名




书目名称Brand Choice and Loyalty被引频次




书目名称Brand Choice and Loyalty被引频次学科排名




书目名称Brand Choice and Loyalty年度引用




书目名称Brand Choice and Loyalty年度引用学科排名




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书目名称Brand Choice and Loyalty读者反馈学科排名

商品

2627-1109 alty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. .. .978-3-658-28013-0978-3-658-28014-7Series ISSN 2627-1109 Series E-ISSN 2627-1117

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Book 2020rt-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. .. .

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Beat MeierEmpirical marketing research in the automotive industry

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助记

Brand Choice and Loyalty978-3-658-28014-7Series ISSN 2627-1109 Series E-ISSN 2627-1117

外科医生

Testing Guts: Where do Monopoles Fit?Obviously, choices were limited when buying a car 110 years ago. Henry Ford’s famous quote stands at the beginning of a new age, where individual mobility became affordable in the United States through the introduction of mass production. Cars have since become more advanced, more affordable, more complicated, and more capable.

mortuary

Springer Series in Surface SciencesUnderstanding how consumers behave and make decisions has been extensively discussed in the marketing literature. Pessemier (1959) calls this a central problem of marketing management. Consumers do not always behave rationally (Ariely, 2010; Galbraith, 1938; Kahn, 1935).

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https://doi.org/10.1007/978-3-662-04121-5In the following chapter, the hypotheses tested are outlined. They are grouped by six different aspects of brand choice and brand loyalty.