Titlebook: Brand Champions; How Superheroes brin Ian P. Buckingham Book 2011 Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 brand

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书目名称Brand Champions影响因子(影响力)




书目名称Brand Champions影响因子(影响力)学科排名




书目名称Brand Champions网络公开度




书目名称Brand Champions网络公开度学科排名




书目名称Brand Champions被引频次




书目名称Brand Champions被引频次学科排名




书目名称Brand Champions年度引用




书目名称Brand Champions年度引用学科排名




书目名称Brand Champions读者反馈




书目名称Brand Champions读者反馈学科排名

Cupping

conformity

https://doi.org/10.1057/9780230304659brand; organization; organizations; performance

鼓掌

978-1-349-30591-9Palgrave Macmillan, a division of Macmillan Publishers Limited 2011

Condyle

Li Zhang,Shihao Yang,Dongdong JinA brand is simply a promise of value provided by a product, a service or an organization. It’s an asset which creates differentiation and can generate superior returns. Champion brands make compelling, sustainable promises to the market.

易于出错

Bernard Doudin,Andrejs Cēbers,Michael CoeyWe’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.

forager

ASSAY

https://doi.org/10.1007/978-3-662-44532-7Back in 2003, I set up Interbrand’s first internal brand engagement practice. In doing so I combined the methodologies of one of the premier brand agencies with the leading internal communication andchange management consultancy. The aim was to provide holistic brand development support and build brands from the inside out.

投射

IRATE

Equipping Brand Champions,We’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.