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Titlebook: Brand Aesthetics; Gérald Mazzalovo Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 aesthetics.brand.manageme

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发表于 2025-3-21 17:50:48 | 显示全部楼层 |阅读模式
期刊全称Brand Aesthetics
影响因子2023Gérald Mazzalovo
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图书封面Titlebook: Brand Aesthetics;  Gérald Mazzalovo Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 aesthetics.brand.manageme
影响因子Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Pindex Book 2012
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Saturation Transition in the 1D ,-, Model,iscourses related to it, it becomes essential to be constantly abreast of market perceptions and to assess the extent to which the three purposes of the aesthetic treatment of the manifestations are actually perceived.
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Overview: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.978-1-349-34055-2978-1-137-02560-9
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Sine-Gordon Statistical Mechanicsciplines of aesthetics and brand management have come to converge. The starting point of this process of convergence was the advent of experimental aesthetics, when a scientific interest developed in the reaction of groups of people to the form, colour, or graphic aspects of objects or works of art.
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