Titlebook: Big Data and Innovation in Tourism, Travel, and Hospitality; Managerial Approache Marianna Sigala,Roya Rahimi,Mike Thelwall Book 2019 Sprin

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Simulation Software and Visual Basic,ation about what their customers do during a stay in a destination, so that these companies can offer a more customized service. Finally, OTAs should consider big data as a mindset which affects the whole company and its organizational structure, and not only as information and its associated techno

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Christos G. Cassandras,Stéphane Lafortunethrough delineating and detailing the analytical frameworks to support an advanced B2C interface, based on various internal databases and external data sources. The role of stakeholders and necessary resources are explained, and the full potential of big data in tourism and hospitality is revealed.

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Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evence to suggest a significant positive impact of relational innovation on guest perceptions of hotel technology and strength of relational ties. Moreover, information and communication technologies exert a positive impact on overall brand equity which, in turn, has a positive impact on relational ti

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Big Data and Its Supporting Elements: Implications for Tourism and Hospitality Marketing,ties with the help of different algorithmic solutions. Thus, this chapter aims to debate how big data, artificial intelligence and IoT are likely to reshape the traditional structure of tourism and hospitality marketing in the future and introduces new approaches as the key elements in maintaining c

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