Titlebook: Big Data and Data Science Engineering; Volume 6 Roger Lee Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive licens

vocation

A Study on Purchase Intention for Innovative Products: Focusing on Oxygen-Generating Air Purifiers,e perspective of perceived ease of use, relative advantage, compatibility, complexity, and trialability components also positively influenced purchase intention. This study is significant in providing practical insights for marketing strategies and design considerations to professionals in companies producing oxygen-generating air purifiers.

Wallow

A Study on the Factors Influencing the Intention to Use MyData Service,creasingly playing a bigger and more important role in our daily lives. However, despite the critical importance of data quality in such services, issues related to data quality degradation persist over time due to the exponential growth of data and increased management factors associated with the a

Evocative

A Study on the Intention to Use the Urban Air Mobility Passenger Transportation Service, transportation to solve the increasingly serious traffic congestion in the city center and environmental pollution caused by cars. This study empirically analyzed the factors affecting future users‘ Intention to Use UAM PTS as an essential condition for the successful introduction of PTS. This stud

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The Role of Co-Creation Experience and Switching Cost in the Relationship Between Service Recovery relationship between service recovery and customer loyalty. Using Hayes (Hayes in Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. The Guilford Press, 2018) process macros such as parallel multiple mediation model and serial multiple mediation mod

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A Comprehensive Analysis of Security Measures for MyData in South Korea Based on AHP,hem to access, transfer, delete, and utilize their personal credit information proactively. Data subjects can demand that financial institutions holding their personal credit information transmit the data to MyData operators. Then, the MyData operators can manage the received data efficiently and pr

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,The Impact of Company’s ESG Activities on Corporate Reputation,amined the influence of each key element of ESG management, namely environmental responsibility, social responsibility, and transparency in corporate governance based on research. Additionally, prior research on setting justice and trust theories as the mediating variables was conducted. Corporate r