Titlebook: Big Business, Big Responsibilities; From Villains to Vis Andy Wales,Matthew Gorman,Dunstan Hope Book 2010 Palgrave Macmillan, a division of

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Introductionmbine to make the coming decade a testing time for business. This will include any situation where businesses (and the people working for them) can be perceived as gaining unfairly at the expense of the rest of society, whether that is executive pay, tax policies, or use of scarce resources such as energy, food crops or water.

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The new collaboration zoneld be morally inexcusable: ‘ The fate of future generations, and the hopes and livelihoods of billions today, rest, literally, with you’,. he told them at a pre-summit gathering at UN Headquarters in New York.

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Everyday championse responsibility under these circumstances would be to convince these powerful men to make different decisions — invest in renewable energy, for example — that could then be just as easily and effortlessly put into effect.

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Looking beyond the labelpractices. All in all, you had to be something of a green aficionado to seek out a more sustainable choice and to pay the premium price required. And you also had to be pretty dedicated to understand what a particular label was actually telling you about the good, the bad and the ugly in the ethical league.