Titlebook: Beyond the Low Cost Business; Rethinking the Busin Josep Francesc Valls Giménez Book 2013 Palgrave Macmillan, a division of Macmillan Publi

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Friedemann W. Nerdinger,Lutz von Rosenstieling marketing interrelations and financial decisions to arrive at profitable prices. To achieve this, there has to be a new focus, a strategic stimulus that creates interdepartmental coherence in marketing and finance and across the rest of the organisation, based on:

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Epilogue: Expansion, Innovation, Price Sensitivity and Wealth,

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