Titlebook: Beyond the Business Plan; 10 Principles for Ne Simon Bridge,Cecilia Hegarty Book 2013 Palgrave Macmillan, a division of Macmillan Publisher

袭击

Principle 1 — An Enterprise Is a Means, Not an Endnd, once it is under way and consuming a lot of energy, it is important not to be so obsessed with the challenge that you forget why you are doing it. Without knowing where the goalposts are it is hard to know where to position yourself on the pitch or in which direction to play the ball.

过分自信

Konzeptualisierung der Inputgrößen opportunities for new products or services, new customers, new markets or new partnerships. However, this principle asserts not just that there is a possibility of finding new opportunities, but that this is actually what explorers do — they actively search out new possibilities and assess them.

禁止,切断

压碎

The Purpose of This Book see what they can do themselves to create something helpful. That might be something that helps them personally — for instance by creating their own business because working for someone else does not provide enough income and/or job satisfaction (see, for example, Illustration 1.1); it might be som

职业

Business Plans — Why Are They Advocated? new venture as a business. There is very widespread agreement that a business plan is essential for a new venture (see Illustration 2.1) and therefore the first guidance this book considers is the business plan. However, Chapter 3 suggests that this view is wrong and that business plans are often n

Genome

Are Business Plans Appropriate?The business plan approach, it seems, has achieved this dominance in professional thinking because it helps business professionals with their agenda and accords with their understanding of business, and because such professionals appear to see no alternatives. But the relevance and usefulness of bus

混合

omnibus

开玩笑

The Starting Point: Understanding How to Explore to it. Therefore to find it they need to explore, and they don’t expect that their first efforts will necessarily succeed and that they will find what they are seeking in the first place they look. New venturers similarly suspect that there is a future for their ideas and they want to find out whet

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