Titlebook: Beyond Mobile; People, Communicatio Mats Lindgren,Jörgen Jedbratt,Erika Svensson Book 2002 Palgrave Macmillan, a division of Macmillan Publ

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The Economycts for the mobile marketplace, as far ahead as we can see. The unknowable factors are many, as one might expect – we have already touched upon some of the questions of the economics of the mobile marketplace.

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The New Marketing Logicg and the media play no less of a central role in the mobile marketplace. From the perspective of media and marketing, the mobile phone is a new channel and is already starting to be used as such. How it is used in the future will largely depend on its function in the changeable media and marketing

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The Players in the Mobile Marketplacees, content suppliers, packagers and consumers. The picture is complex and the roles unclear. Some of the players have more than one role. With the trend “we’re all media companies,” football clubs such as Manchester United, or car manufacturers such as Volvo, become more complex entities. This make

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The Mobile Marketplace in 2007 – A Future Free of Surprises surprises? The obvious answer would seem to be negative. Nonetheless, we are going to attempt to make some relatively safe assumptions up to 2005–07, and then briefly analyze the repercussions on a number of different media. First, let us look at the basic methodology.

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