Titlebook: Better Business by Phone; A Guide to Effective Valerie O’Dea Textbook 1998Latest edition Macmillan Publishers Limited 1998 business.busines

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Buying Behaviourents producing small amounts of revenue. It should also follow that the large accounts bring in most of the profit although that is not always the case. Poor account management means that vast discounts, premium service and customer-led negotiations often erode profit margins.

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Burak Kandemir,Eren Özceylan,Mehmet Tanyaşe, however, do not fully understand telemarketing and still confuse it with old-fashioned telesales techniques. Those who have yet to get to grips with the entire sphere of marketing itself think telemarketing is merely a way of conducting research by phone!

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https://doi.org/10.1007/978-3-031-16598-6oice and data is increasingly being sent via lSDN (integrated services digital networks) which has improved the speed, security and cost of transmitting information. ISDN allows an organisation to link all of its national and global sites simultaneously.

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Digital Transformation in Automotive Sectorproduct or service sells itself’. It would then follow that teleselling is redundant if telemarketing is accurately conducted. A client recently asked me the question, ‘We are about to recruit a telesales person, what do I need to consider ?’ The way I answered him introduces the question ‘Telesales or Telemarketing’.

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Studies in Computational Intelligenceing their job. Sadly, the attitude of many customer service personnel is still ‘it isn’t really my problem’. As the link in every chain is equally important, so is every individual job function. Personnel who are proud of their role are a rarity. Those who are make excellent ambassadors.

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Macmillan Publishers Limited 1998

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