Titlebook: Bernard Shaw and Modern Advertising; Prophet Motives Christopher Wixson Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 G.B.

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书目名称Bernard Shaw and Modern Advertising网络公开度学科排名




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书目名称Bernard Shaw and Modern Advertising被引频次学科排名




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书目名称Bernard Shaw and Modern Advertising年度引用学科排名




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书目名称Bernard Shaw and Modern Advertising读者反馈学科排名

Ischemic-Stroke

Rotator-Cuff

Type-1-Diabetes

Stress-Fracture

,“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper,o repair the public image of the celebrity testimonial against charges of insincerity and fraud, the campaign decided to foreground Shaw’s role in the copywriting process, nearly obscuring the actual product. Revising descriptions of Ireland and inducements to travel there, the playwright struggles

外面

Lament

Lehrstoff im technischen Unterricht,indebted for his professional success to the techniques through which these ersatz remedies were promoted (techniques he frequently criticized), arguing that his relationship with the industry was symbiotic rather than simply antagonistic. The author anchors his discussion with an interpretive analy

预知

Lehrmethoden im technischen Unterricht,run by the British government during the First World War. In the comedy, Shaw explores both print forms such as posters and pamphlets as well as the personality testimonial marketing technique. The author provides a brief history of the bumpy evolution of this technique, from its origins to its repu

镇痛剂

https://doi.org/10.1007/978-3-7091-3290-6ing “collaboration” to further articulate professional identities and produce novel strategies for the promotion of personality and product. Illustrating what is at stake in the proximity between advertising and literature, a Harrods campaign that featured Shaw garnered considerable transatlantic fa

Deadpan

Michael F. Ashby,David R. H. Joneso repair the public image of the celebrity testimonial against charges of insincerity and fraud, the campaign decided to foreground Shaw’s role in the copywriting process, nearly obscuring the actual product. Revising descriptions of Ireland and inducements to travel there, the playwright struggles