Titlebook: Behavioral Economics and Finance Leadership; Nudging and Winking Julia Puaschunder Book 20201st edition The Editor(s) (if applicable) and

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Book 20201st edition domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age..

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Book 20201st editionehavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. .It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed t

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Communication in the Twenty-First Centurycasting, saving money through tangibility and safe havens, or reaping benefit from outperforming market strategies. Particular emphasis will be given to investigating the role of information and communication for market reactions but also social influences in financial market management.

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Financial Behavioralism: A Behavioral Finance Approach to Minimize Losses and Maximize Profits from mains ranging from health, wealth and prosperity, which are covered in the following chapters. The following part reviews some of the behavior insights gained in the last decades and shows ways how to profit from heuristics and biases.

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