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Titlebook: Behavioral Decision Theory; Psychological and Ma Kazuhisa Takemura Book 2021Latest edition The Editor(s) (if applicable) and The Author(s),

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Preference Paradox and Nonlinear Expected Utility Theoryision-making theory and nonlinear utility theory (or generalized expected utility theory). This chapter explains the idea of non-additive probability assumed in nonlinear utility theory and the expected utility based on such non-additive probability. The chapter finally describes the basic assumptions in prospect theory.
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https://doi.org/10.1007/978-981-287-239-5st use this prospect theory to explain the framing effect, and subsequently use the contingent focus model (Takemura, .; Takemura & Fujii, ., .)––an alternative explanation to prospect theory––for the explanation and introduce the empirical research related to this model.
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Prospect Theory and Decision-Making Phenomenaof prospect theory and empirical examples of such predictions. It subsequently provides an overview of a new version of cumulative prospect theory that explains decision-making not only under risk but also under uncertainty and in light of experimental research into this theory.
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