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Titlebook: Bancassurance in Europe; Tobias C. Hoschka Book 1994 Tobias C. Hoschka 1994 banking.insurance.research.success

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发表于 2025-3-21 17:36:51 | 显示全部楼层 |阅读模式
期刊全称Bancassurance in Europe
影响因子2023Tobias C. Hoschka
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图书封面Titlebook: Bancassurance in Europe; Tobias C. Hoschka Book 1994 Tobias C. Hoschka 1994 banking.insurance.research.success
影响因子This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks‘ entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
Pindex Book 1994
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Book 1994referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of
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