Titlebook: B-to-B Electronic Marketplaces; Successful Introduct Evi Hartmann Book 2002 Springer Fachmedien Wiesbaden 2002 Beschaffunt.Business-to-Busi

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Summary and outlookIn this chapter the theoretical framework and the empirical results are summarized (chapter 9.1). Based on the results managerial implications are derived in chapter 9.2. Finally, future research areas are identified (chapter 9.3).

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Joanna Kałkowska,Aleksandr V. Kozlovusiness to customer) will continue to flourish, B2B E-marketplaces are expected to fuel most of the growth, reaching 53% of all online business trade in five years. Especially from a buyer’s perspective the B2B E-commerce activities have already been valued of high importance in 2000 as shown in below figure:

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B2B E-marketplace introduction projectusiness to customer) will continue to flourish, B2B E-marketplaces are expected to fuel most of the growth, reaching 53% of all online business trade in five years. Especially from a buyer’s perspective the B2B E-commerce activities have already been valued of high importance in 2000 as shown in below figure:

Glossy

Process of data gathering, sample description and process of data analysisest is described in paragraph 6.2. In a next step, the approach for the data generation is explained in detail (paragraph 6.3). The test sample is introduced in paragraph 6.4 by explaining selected characteristics. At the end a detailed description of the methodology and process of data analysis is given (paragraph 6.5).

conception

Operationalization of the constructsof this work, are evaluated and documented. In chapter 7.1 the constructs of model 1 are in focus relating to the purchase situation, the B2B E-marketplace and to the relationship success. Then in chapter 7.2 the project organization is operationalized (model 2).

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