| 期刊全称 | Advances in Digital Marketing and eCommerce |
| 期刊简称 | Fifth International |
| 影响因子2023 | Francisco J. Martínez-López,Luis F. Martinez,Phili |
| 视频video | |
| 发行地址 | Provides the latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in e |
| 学科分类 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 影响因子 | .The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing...This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands... . |
| Pindex | Conference proceedings 2024 |
发表于 2025-3-21 17:12:39
