Titlebook: Advances in Advertising Research XIV; Harder, Better, Fast Alexandra Vignolles,Martin K.J. Waiguny Book 2024 The Editor(s) (if applicable)

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Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leaations theory (U&G), this study highlights entertainment‘s pivotal role as a mediating factor, fostering positive brand effects and influencing the intention-to-purchase news content. Conducted through an online cross-cultural survey in the USA and India, Structural Equation Modeling was employed. S

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Striving for More Than just Profit: Examining the Relationship Between Cause-Related Brand Posts anvotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that aim to make a change, it is therefore important to know what types of messages are most likely to evoke consumer engagement. Yet, less is known ab

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Alexandra Vignolles,Martin K.J. WaigunyIncludes latest research on advertising.Contributes to state-of-the-art research.Allows you to discover new research topics

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Advances in Advertising Research XIV978-3-658-44713-7Series ISSN 2626-0328 Series E-ISSN 2626-0336

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Arnold Heertje,Heinz-Dieter Wenzelcore rests on perceptions of arbitrary discrimination against women and is manifested either consciously (hostile sexism) or unconsciously (benevolent sexism). According to Schoon and Eccles (2014), sexism is embedded in the culture of society, reinforcing the division of sexes and reproducing beliefs of women‘s inferiority.

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https://doi.org/10.1007/978-3-540-77761-8Recently, corporate scandals have become more common. When scandals are publicized, companies face crisis situations. Those companies must then express appropriate messages to the public and stakeholders to repair their reputation.

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