Titlebook: Augmented Reality and Virtual Reality; Changing Realities i Timothy Jung,M. Claudia tom Dieck,Philipp A. Rausc Book 2020 Springer Nature Sw

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Endless City Driver: Procedural Generation of Realistic Populated Virtual 3D City Environment discussed. We found that the city generator algorithm works in practice using a driving simulator. The research provides new insights into how it is possible to generate realistic endless cities, including simulated pedestrians.

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Enhancing Product Configuration and Sales Processes with Extended Realityations are discussed. A solution concept and prototype for virtual and augmented reality is presented, with group configuration features for collaboration. Evaluation concepts and design insights are drawn out.

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Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality tasks with attitudes and purchase intention of virtual reality glasses. Finally, the present paper offers a critical reflection on the increasing adoption of technology in our everyday lives from an ethical and sociological perspective and offers impulses for future research.

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Book 2020ertainment, retail and the gaming industry..The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike..

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Timothy Jung,M. Claudia tom Dieck,Philipp A. RauscBridges the gap between XR Theory and XR Practice.Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance.Presents the state

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Lawrence M. Hanks,Robert F. Dennoontributes to the literature related to both holiday mobile marketing and AR marketing. The study tested the efficacy of holiday AR technology marketing by enhancing authentic brand experiences and engagement. The study aims to apply the Experience Economy framework to AR marketing with additional c