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Titlebook: Asian Brand Strategy; How Asia Builds Stro Martin Roll Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 brand.

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发表于 2025-3-21 18:45:42 | 显示全部楼层 |阅读模式
期刊全称Asian Brand Strategy
期刊简称How Asia Builds Stro
影响因子2023Martin Roll
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图书封面Titlebook: Asian Brand Strategy; How Asia Builds Stro Martin Roll Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 brand.
影响因子This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Pindex Book 2006
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发表于 2025-3-21 21:23:33 | 显示全部楼层
,Branding — The Driver of a Successful Business Strategy,ich their life experiences. People have a need to affiliate and surround themselves with things they know well, trust and aspire to be. From a customer viewpoint, a brand is a signal of quality and creates a bond of trust with the manufacturers behind them.
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Conclusion,e most vibrant business playground in the world. There is a slow but steady shift in the Asian business mindset. Gone are the days when low cost and manufacturing prowess alone served as competitive advantages for Asian companies. Asian corporations are realizing the importance of moving up the valu
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