Titlebook: American Television on British Screens; A Story of Cultural Paul Rixon Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Li

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https://doi.org/10.1007/b138776s well as presenting new ways of enjoying and engaging with the programmes themselves. As Fiske notes in relation to the role of secondary texts, such as television criticism, ‘[they play]… a significant role in influencing which of television’s meanings may be activated in any one reading…’ (Fiske, 1992: 118).

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Re-evaluating British Television History: From ,ican programmes on British screens. However, as I argue below, the coverage of American programmes has not been the main focus of the above-mentioned work, and therefore there has been little attempt to fully explore the complexity and detail of its changing use and role on British television.

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The Economic Rationale: Push and Pull Factors,ehind any activity also requires an understanding of the political decisions made in relation to the needs and wishes of that society — an understanding and concern that, in some ways, has been forsaken by classical economics since the 19th century (Mosco, 1996: 47–52).

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Discourse of Television Critics,s well as presenting new ways of enjoying and engaging with the programmes themselves. As Fiske notes in relation to the role of secondary texts, such as television criticism, ‘[they play]… a significant role in influencing which of television’s meanings may be activated in any one reading…’ (Fiske, 1992: 118).

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The Next Generation?,-way form of transmission, one where viewers are generally perceived as being passive, to a form where a limit degree of interactivity is encouraged, but mostly in the benefit of the media organisation; at the end of the day they are there to sell a restricted range of commodities for a profit.

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Introduction,re recently, . and . This does not mean I only watch American programmes but, when discussing my memories and experiences of watching television, these programmes are as likely to surface as British ones. Indeed, from my perspective, I see little difference between the two. American programmes have