Titlebook: Ambush Marketing & the Mega-Event Monopoly; How Laws are Abused Andre M. Louw Book 2012 T.M.C. ASSER PRESS, The Hague, The Netherlands, an

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Book 2012he legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they a

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,Die Tuberkulose der Bauchspeicheldrüse,arding the sometimes draconian and excessive protections that international sports organisations have been able to impose on the governments of host nations for major events, in furthering or maintaining the commercial interests of such organisations and of their commercial partners.

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Ambush Marketing of Sports Mega-Events,arding the sometimes draconian and excessive protections that international sports organisations have been able to impose on the governments of host nations for major events, in furthering or maintaining the commercial interests of such organisations and of their commercial partners.

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In Defence of the Monopoly?,ce also to the phenomenon of commercialisation of sport. This will include brief reference to the nature of the commercial sports industry and its history, including reference to the apparent level of corruption and dicey business practices, as background to the arguments in other chapters regarding