Titlebook: Agribusiness Innovation and Contextual Evolution, Volume I; Strategic, Manageria Antonino Galati,Mariantonietta Fiore,Demetris Vron Book 20

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,Improving the Small Farmers’ Agribusiness Orientation in the Lavender Industry: An Empirical Study rmer’s approach is, to date, more linked to the world of agriculture than of agribusiness, with low process structuring and an individual rather than cooperative approach, highlighting points for improvement for farmers, practitioners, and policy makers.

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Quality Schemes and Geographical Indicators in the Cheese Agribusiness and the Case of the Cypriot nce as an innovative way of validating the compliance of a cheese with certain authenticity standards and assess the accuracy of the application of the labels is also presented. Lastly, the evolution of these labels in the case of the Cypriot traditional Halloumi cheese is discussed.

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From Wine Production/Consumption to Wine Exports/Imports: An Exploratory Analysis of the Competitivess (adopting innovative parameters, namely EPVOL—Exportation Power in Volume, EPVAL—Exportation Power in Value, IPVOL—Importation Power in Volume, and IPVAL—Importation Power in Value), collective marketing initiatives at the business and/or territorial level seem particularly profitable.

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Wine Industry Resilience and Strategy Under Crisis: The Case of Sicilian Cooperatives,l agri-food sector, the Sicilian wine cooperative system was strongly affected by the negative impacts of the pandemic in terms of wine production and revenue. Structural weaknesses of the sector also linked to the low level of innovation and digitization in the marketing field were the main factors affecting this negative performance.

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Antonino Galati,Mariantonietta Fiore,Demetris VronOffers a comprehensive, definitive deep dive into agribusiness, with original scientific contributions.Explores the contextual evolutions impacting the sector, and the means, practices and avenues for

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